Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies.
This guide will provide everything you need to know to get an AdWords account up and running, and set for success.
The digital marketing industry has grown in tandem with Google AdWords, to the extent that the two are linked inextricably.
Of every dollar spent on digital advertising in the US 42 cents goes to Google, and the search giant brought in 96% of its revenues in 2016 from pay-per-click (PPC) advertising.
Google AdWords is a powerful tool when it comes to advertising a business online. What makes it so great? Below are few of the advantages that businesses enjoy on Google’s paid marketing platform:
With Google’s many targeting options, business owners are able to ensure their ad is only displayed to potential customers. Business owners can filter their audience on the basis of geographical location, age, keywords and more. Additionally, they can also choose the time of day when their ads will be displayed to their targeted audience. A common example that a lot of businesses use is running ads only from Monday – Friday from 8 AM to 5 PM.
Google AdWords allows businesses to track the performance of their ads. This means you can track the number of users that view and click your ad. Adwords also allows you to track the number of users that take the desired action after viewing your website.According to Google’s Economic Impact report, businesses make an average of $2 for every dollar spend on AdWords. At a time like this, using Google AdWords as part of your online marketing strategy is bound to bring about positive results.
After a 2013 update, Google AdWords allows businesses choose the kind of devices their ads will be displayed on. For the search network, you can choose between desktops, tablets, and mobile devices. On the display network businesses can even drill down even further and target specific devices like iPhones or Windows. Bid adjustments allow automatically bidding higher or lower on devices that are more likely to convert on your site.
A landing page is a URL or a webpage on which, a user “lands” when they click on your advertisement. A landing page is a standalone page, distinct from your main website, designed to focus on a specific objective. A great landing page is crucial to the success of your AdWords campaign. A well designed and optimized landing page will help convert visitors into leads, or even customers.
This is arguably the most popular advantage of advertising on Google AdWords. With AdWords, businesses only pay for the clicks on their ads, instead of impressions. This is called a pay-per-click (PPC) advertising model. This way, businesses save money by only paying when a user has taken action to view their website.While it is perfectly fine to have more than one objective, keep in mind that you will have to run different campaigns to achieve different objectives
Pay Per Click advertising is a powerful tool, but only when it is used smartly. Before you can jump into the process of making your AdWords account, you must figure out your objectives. While “more sales” might sound like a great objective, online advertising will require you to be more specific.It is highly unlikely that someone visiting your website for the first time will make a purchase. Online sales are more dependent on making and nurturing a relationship of trust with your consumer.
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