As more brands seek to reach their customers on the go, SMS is becoming an increasingly vital aspect of efficient multi-channel marketing. However, SMS marketing provides SMS as a core offering. Their clients could miss out on customer communications and improved ROI.
Companies mistakenly believe that mobile marketing requires a significant investment in applications, does not allow for personalized, targeted communication, and needs robust analytics to support ROI.
The fact is that gaining access to mobile communications is considerably simpler than believed, and gaining access to mobile customers (smartphone and non-smartphone) could be as simple as sending a customized, targeted text message. SMS marketing can help unlock the real potential of your business.
How Can SMS Marketing Help Your Business?
Build Loyal Customers
SMS enables you to reach a large number of individuals all at once. Text messaging is an instant marketing technique that gets your word to the right people at the right time. Customers always have their phones with them, making sending a message to them simple.
Improve Communication
Communication is essential for every long-term relationship. When it comes to maintaining these relationships, SMS marketing is highly beneficial. SMS is a direct message from you to your target audience. Let them in on the secret sale, send a short thank you note after purchase, inform them of any sales/promotional offers, tell them when their delivery is ready, and so on.
High Open Rates
One of the most apparent benefits of SMS campaigns is that text messages have higher open rates than phone calls or emails. SMS services are a perfect option for any business looking for rapid and effective customer care because 98% of messages sent are opened.
Better Conversion Rate
Despite the widespread use of instant messaging apps, the benefits of SMS in business are several. SMS, for example, still has a higher conversion rate than any of its new-age competitors. Consumers are likelier to visit your business and take advantage of promotions or deals offered via SMS than any other marketing service.
SMS Is Cheap
Cloud messaging services, which make SMS a more cost-effective choice, further enhance the benefits of bulk SMS. Bulk SMS options are provided by providers via SMS API or their platform, allowing businesses to reach out to hundreds of thousands of customers in a few simple clicks. SMS is cheaper than marketing methods such as television commercials, billboards, mobile ads, or magazines.
Greater Audience Reach
In 2018, 52% of all online traffic was generated by mobile phones worldwide, making SMS the preferred mode of communication for many organizations. One of the most significant advantages of SMS in business is that receiving a text message does not even require internet access; simply having a functional phone is enough. With the increased use of phones, SMS is nothing short of a goldmine. Businesses can use the ability to reach customers right at their fingertips, giving them the benefit of reaching a broader target audience.
Opt-Out Option
Every Campaign should include the option for clients to opt out of receiving future text messages. As per data protection laws, if you contact someone through text, they must also be allowed to unsubscribe via text. We can provide the perfect product to update your database and keep you compliant rapidly. The primary benefit is that you will not send unwanted SMS to uninterested people.
Integrate Into Your Marketing Campaigns
One significant benefit of SMS campaigns is their potential when integrated into marketing campaigns. It is well known that social media and conventional media are only sometimes the most efficient ways to reach your consumers on time. Just integrate SMS with these other marketing strategies to get the message to your customers, ensuring they know what you offer them.
Time Management
Everyone knows that ‘Time is Money,’ and an SMS campaign will save you a lot of time, allowing you to focus on other aspects of your business. It is an essential and straightforward process. SMS scheduling allows you to plan your SMS marketing campaigns for a later date. This is a massive advantage since it helps you to manage your time more efficiently.