Digital Marketing has become the patron saint of advertising for businesses today, no matter small or large. Rightfully so, seeing as how it is way more cost effective and goal oriented as opposed to traditional marketing. The idiot box is not the only screen your audience is stuck to today, in fact, their digital devices is where they spend the most time.
So here are some tips to help you grow your business in the online world.
Social Media is the powerhouse of digital marketing and that’s a proven fact. According to the Global Social Media Research Summary 2020, 4.57 billion people around the world now use the internet with 346 million new users coming online within the last 12 months. This data is enough to convince any business how far and wide their reach can potentially be. This not only lets you reach your intended target audience, but the algorithm works in such a way that even if someone sees your ad for 3 seconds, you will pop up in their recommendations.
Blogs are not out just yet, according to the General Blogging Statistics 2020, 409 million people view 70 million pages per day. Your blog posts when packed with relevant links and keywords will help your brand climb at the top of the SERPS. However, it is important to note that saturating your posts with more than 10% of the keywords will force the SEO algorithm to flag it as spam. It is also advised that your blogs contain videos, audios and even images as they tend to increase the traffic by 300%! So get your brands repertoire put into words today.
About 61% of marketers have said that SEO marketing was the missing piece in propelling their brand high up on the SERPS and in public eye. It is famously said that the best place to hide a dead body is on the second page of Google, so unless that seems to be your goal, it is imperative that you make use of backlinks and high quality content to gain organic traffic. About 70% of the content on Google fails to generate organic traffic due to the lack of good link building and high saturation of key words. With that in mind, make use of the power of SEO marketing carefully and you are bound to see results.
Pay Attention To Your Content
Amongst the myriad ways of Digital Marketing there is one common factor that will never change and it is the quality of your content. From a blog post to an Instagram story, it’s imperative you create content that speaks to your target audience, content that is relatable and persuasive enough to generate leads that ultimately turn into sales.
Always remember to research not only your target audience but also your competitors. Be as creative as your frame of brand allows you to and mindfully use the path of Digital Marketing to build your brand, one that is remembered even long after they view your ad.