You really do not want your target audience to reach out to a different brand whenever they type in a product or service that you sell just because you were not at the top of the SERPS. We are not asking you to pool your money in costly PPC advertising and pay to get at the top, however, Search Engine Optimization (SEO) is the only one thing that you need to win this race of visibility.
Here are a few things that you can do to garner organic traffic in heaps with the help of SEO
Write for your audience, not Google.
Learn about your buyer persona, understand what they want and what they want to read about. This is the only way you can write content that resonates with the people. With quality you will be able to increase your traffic and ultimately your ranking on the SERPS. This will also help you sustain that number one position.
Regular update is the key.
Do not make the mistake of forgetting about your blog. Post on an everyday basis and make sure that the content you are providing is relevant with the times. Do your research and also find out what are your competitors writing about. This will help you in getting a better understanding of plots that remain untouched by them. This is how you can get to the niche of things. Remember, if you want your audience to stay loyal and not forget about you, you are going to have to provide them with content on a daily basis.
Market your content
By this we mean engage with other blog writers and link your blogs on various digital spaces. Whether it is social media or even spaces like Quora, you need to make sure that you market it in a way that will compel people to click your link. This is free and widens your reader horizon.
Long Tail Keywords
Do not make the mistake of simply going with the most used keyword. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. Which simply means that they are way more targeted and have the potential of ranking at the type in niche results. By making use of them you are giving your audience exactly what they asked for. It is easier to rank at the top using long tail keywords than it is by using the most popular ones.
Get your meta down
The meta title, URL and description are the three key ingredients for an optimised web page or blog post. It’s simple but effective. In fact, all on-page SEO factors are important to get right, but meta descriptions and meta data means you can tell Google exactly what you’re talking about.
Along with these, there are various other ways like using backlinks, internal links, SEM, social media marketing, use of data and metrics that can help you with organic traffic in SEO. In order to get a 360-degree service at your doorstep in the most efficient way, it is much easier to hire an agency than to do it all yourself.
DigiMarketish is known as one of the best Search Engine Optimization service providers in India. Our cookie cutter service comes with steadfast and fresh off the mills approach with a team of professionals and creatives to help your brand get to the top of the digital ladder.