Content Writing is an art, simply put. You need to make sure that your content, no matter which genre it belongs to, is both interesting and informative.
As a content writer you don’t only need people to click on your blog, you need them to read all the way through the end, so how can you achieve that? Look no further because we have just the answer
TITLE!
That’s exactly how your title should speak. Let it have the impact exclamatory without ever having to use one in the literal sense. If your title is interesting and has the exact keywords that a user is searching for, then congratulations because you just passed the first stage of generating a lead.
YOUR SUBTITLE IS YOUR BESTFRIEND
Now that you’ve grabbed your reader’s attention, it’s time for a concise yet intriguing subtitle that will make them want to read the entirety of the blog. However, ensure that this subtitle is not too lengthy. A superfluous subtitle will overwhelm your reader, resulting in them exiting your blog without even reading the first word of the body.
ESTABLISH A CONNECTION
Ask questions, state facts and astound them. Research your target audience beforehand so you can curate relatable content. Add questions that hit home, mention facts that feel personal, and establish a communication without either of the parties having to speak a word so the content never falls flat.
FUN FACTS THAT ARE RELEVANT
Did you know that Sigmund Freud was a cocaine addict, who even gifted a bag to his nephew? Now, what purpose did that serve within this context? Let’s try that again; Did you know that your company is bound to generate almost 30% more leads by simply having a blog?
The relevance of these fun facts not only tell your reader more than what they were looking for but also helps your blog be original and illicit more interest as opposed to one with only bullet points in its premise.
CREATE A STORY
We don’t mean you need to start drafting a retelling of Rapunzel, but, if you somehow make use of Rapunzel’s character to fit in with your content on the basis of your product/service, well, that might just do the trick. As aforementioned, an article that goes beyond just bullet points will generate more leads and establish a goodwil amongst your users. Inspire them, relate to them and provide them with knowledge they weren’t even searching for.
MAKE THEM WANT MORE
Last but not the least, you can transfer the traffic from a current post to another by linking the two. Let’s say, your original blog post talks about how to generate leads, while you already have another one on how to create original content, you could end the first blog post in a way that suggests how your second blog post is relevant and what the user needs even though they weren’t looking for it in the first place. This helps in ensuring that the user stays on your website for a longer period.
Content is all about originality, facts and even a play of fiction. Always remember to keep your content concise for your user’s short attention span!