Search Engine Optimization has become the foremost online marketing technique that companies today pay attention to. It’s the fact that 93% of all online activities start with a search engine, that this strategy is widely applied and has been proven to reap benefits over and over again.
What is SEO?
SEO is what makes your brand more visible ultimately driving higher sales. It allows you to build relationships with future prospects, is vital in creating brand awareness, and also position you as a trustworthy brand. It uses the power of
- targeted keywords
- brilliant and engaging content
- relevant backlinks on your websites (off page SEO)
- local SEO (a complete miracle for small business)
- Search Engine Marketing (SEM)
To position yourself in the eyes of the public you need to position yourself at the top of Google’s search results. That is exactly what SEO does for you, it positions your links at the top of the page which inspires authenticity and trust within the users, hence compelling them to click and visit your page. Increased traffic will result in sales when this power is honed well.
The Importance of SEO in Online Marketing
High Visibility, High Ranking
As mentioned above the main and primal role of SEO is to place you at the top of the SERPS, this makes it easier for your target audience to find you. 75% of searchers never click past the first page of results, so, to grow conversion rates and make profits you need to be at the top not only in the market but also on Google.
Build Trust
The human psyche is such that it is forced to trust the link that appears at the top of the page. By that, we only mean organic links. About 70% to 80% of users completely ignore paid ads, this is because they do not trust those ads that are sponsored and promoted inorganically.
Thus, making use of all the SEO hacks within your articles and webpage content is the only guaranteed way to generate organic traffic and position your brand to be legit.
Creating a Better Visitor Experience
Another reason SEO is critical is that all the time you put into generating great content and optimizing your site with on-page SEO improves the usability of your site, and this creates a seamless and positive customer experience. Nearly 50% of consumers expect a page to load within two seconds, and the longer the load time, the higher the bounce rate and the lower your conversions.
Backlinking
Backlinking is when you link your web pages to other sites or link other pages to your own. This helps in the ranking position and increases visibility thus generating higher traffic. However, this process cannot be done with a blindfold on, you need to decide which pages you want your links to appear and whose links you want on your own.
This decision should be taken from the relevancy point of view, if your links are relevant people will click on them and if not then you might just lose the trust that once was built by your top rank.
However, it is important to note that there may exist many failings within the Search Engine Optimization process. There could be broken links, delayed results, wrong keyword use, poor UX/UI designs, poor web content, and many others that will lead to the downfall of your whole online campaign. This is why you need a reliable and experienced digital marketing agency that can right all the wrongs and guarantee you success not just by words but by delivering results.
DigiMarketish is known as one of the best Search Engine Optimization service providers in Delhi, Noida. Our cookie-cutter service comes with a steadfast and fresh off-the-mill approach with a team of professionals and creatives to help your brand get to the top of the digital ladder.